For a charitable business, like StudioE9’s client and partner Blanket America, helping those in need isn’t just the right thing to do, but a brand position. Following the January earthquake in Haiti, StudioE9 recommended that Blanket America expand its domestic giving program to incorporate Haiti. After supplying 80,000 sheets through WorldVision it became clear that relief was not enough. Supplies would eventually dwindle. Haiti, the poorest country in the Western Hemisphere, needed sustainable development. Fast.
Social media proved a vehicle for unprecedented charitable outpouring immediately following the earthquake, so the challenge was to cultivate a similar interest in long term development. A mass consumer movement, driven by viral adoption, could potentially scale fast enough to meet the growing need. With this in mind, StudioE9 and Blanket America launched CHOOSE HAITI.
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Reflections on the 2008 election by TrueCarbon.org founder Yobie Benjamin.
New Year, new President! I am excited about the future. My partner from Amsterdam asked me why I was so excited amidst the worst economic crisis in a generation? Perhaps it’s the eternal optimist in me? Not really. The last year revealed the amazing power of the Internet and its ability to effect change. It also revealed the power of the small, the power of small acts collectively delivering the voice of change. A Facebook friend wrote an eloquent point of view not with the prose or poetry of words but with a medium that is familiar to the business elite - a Powerpoint presentation.
Take a look at: truecarbon.org [Read more →]
Look at an electoral map such as those at CNN, New York Times, or Pollster, and it looks like America is a sea of red (for Republican) with pockets of blue (Democrat). The problem is conventional maps based on landmass do not accurately reflect the Electoral College. Instead they are an unwitting manifestation of media bias.
To remedy this, I approached Personal Democracy Forum founder Andrew Rasiej and we jointly commissioned web design firm StudioE9 (who donated a portion of their time) to create a map to accurately reflect each state’s electoral vote value.
It is, in essence, America as it really is. Click here to see it.
