NEW YORK, NY, and DUBLIN, IRELAND, Oct. 19, 2009
Viral Loop LLC, founded by Studioe9 and VIRAL LOOP author Adam L. Penenberg, today introduced an iPhone application powered by InTrade, The Leading Prediction Market. The application, the first prediction market available on the iPhone, makes it possible for InTrade users to log in to their account and make predictions (trade contracts) as to whether future events will occur or not.
This new app created by Viral Loop and powered by InTrade also works in conjunction with the Viral Loop Facebook application (”widget”) http://apps.facebook.com/viralloop that tells users how much they and their friends are worth—in dollars—to Facebook, based on their level of engagement, their friends’ level of activity, and their social “influence.”
[Read more →]
Publisher’s Weekly, 10/5/2009
Facebook may have 300 million users, but that doesn’t mean that these social digerati are easy to reach—which explains why advertising on the so-called social Web so far has largely been a dud. So when journalist Adam Penenberg approached StudioE9 to create an online marketing campaign for his new book, Viral Loop, we recognized a unique opportunity: we would design and implement a proof of concept for his book. In essence, set out to create a viral loop around Viral Loop.
[Read more →]
(April 30th, 2009 — New York, NY) Alanna Heiss, founder and longtime director of P.S.1 Contemporary Art Center has established a new project: Art International Radio (AIR), a Web radio station and arts center operating out of the Clocktower Gallery in Lower Manhattan. The non-profit AIR, already streaming from its site at www.ARTonAIR.org, has obtained an agreement from the New York City Department of Cultural Affairs (DCA) to assume residency in the legendary gallery space.
“The City of New York, the Department of Cultural Affairs, and Commissioner Kate D. Levin have assured that this remarkable cultural space will continue to serve the avant garde arts community, and will be heard around the world,” says Heiss. “We are already in discussion with artists, producers, and musicians who are eager to get involved. We are delighted and grateful.”
[Read more →]
