Joe Viverito of Viverito & Associates, has worked with some of the advertising industry’s greats, including Rosser Reeves and David Ogilvy. For over a decade, he has pioneered a radical branding methodology that relies on creativity, speed, and an aversion to focus groups. If Joe’s quick-thinking leads you to doubt, consider his client list, which is extraordinary: Johnson & Johnson, Pepsi, Microsoft, Citigroup, Verizon, Hershey, L’Oreal, General Mills, to name a few.
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Users are spending a great deal of time within social platforms and communities, but unlike the landscape of ten years ago, stickiness doesn’t bring success or financial rewards. While Facebook has doubled their growth in the last year, they’re still within 35MM unique in the US, and who could say how many of those unique are active… And while brands typically approach these platforms hoping to find virality, does today’s mounting clutter diminish their chances of creating meaningful connections? Finally, is there a pricing model that sets them up for success?
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