Users are spending a great deal of time within social platforms and communities, but unlike the landscape of ten years ago, stickiness doesn’t bring success or financial rewards. While Facebook has doubled their growth in the last year, they’re still within 35MM unique in the US, and who could say how many of those unique are active… And while brands typically approach these platforms hoping to find virality, does today’s mounting clutter diminish their chances of creating meaningful connections? Finally, is there a pricing model that sets them up for success?
[Read more →]
