If Google’s Chrome demonstrates anything it is that HTML ( and etc. ) implementation is a slipshod mess of hacks and half measures. Testing a cross platform web page is like negotiating with the three stooges… and that’s only half the problem.
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Is it necessary to generalize about anything anymore? Forget Google’s “don’t be evil.” That blank stare of data correlation as its own ends is the true ethic. Wired’s Chris Anderson got it right last month:

“Who knows why people do what they do? The point is they do it, and we can track and measure it with unprecedented fidelity. With enough data, the numbers speak for themselves.”

While third party Facebook developers, like RockYou, are responsive to the tastes of 14 year old volley ballers, the host companies (i.e.: Facebook) still favor plain vanilla. Although Facebook is a social network, its prioritizing of efficiency over self expression is Google-esque — but are these two things truly mutually exclusive?
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Whether it’s a game instrument synonymous for manipulation, a surreal symbol of alienation, or a special effect intended to freak you out, facelessness is NOT about being social. This leads one to wonder, why are there so many faceless social networking icons? While emptiness might suggest a blank canvas, it’s hard to overlook the irony of a faceless automaton touting personal expression.