Adam Penenberg

The Real America

Look at an electoral map such as those at CNN, New York Times, or Pollster, and it looks like America is a sea of red (for Republican) with pockets of blue (Democrat). The problem is conventional maps based on landmass do not accurately reflect the Electoral College. Instead they are an unwitting manifestation of media bias.

To remedy this, I approached Personal Democracy Forum founder Andrew Rasiej and we jointly commissioned web design firm StudioE9 (who donated a portion of their time) to create a map to accurately reflect each state’s electoral vote value.

It is, in essence, America as it really is. Click here to see it.

10.31.08  |  PERMALINK  |  COMMENT (1)
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Adam Penenberg

VIRAL LOOP

Have you ever wondered how Web 2.0 stalwarts like Facebook, MySpace, LinkedIn, Twitter and the rest grew so fast? They went viral, of course. To use their products induces you to spread them. (What’s the sense of being on Facebook or Twitter if none of your friends are?)

My forthcoming book, the VIRAL LOOP, looks at how many of today’s most successful companies are being built to facilitate viral growth. But don’t confuse all this with a viral marketing campaign, which may yield an impressive one-time cascade of online traffic. Viral loops by definition must be replicable and are engineered to grow at staggering rates—far beyond any viral ad or Mentos-Diet Coke video. Reproducibility, in turn, suggests anyone should be able test features of a viral loop.
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7.24.08  |  PERMALINK  |  COMMENTS (4)
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Recent Comments
Karen Piazza on Blanket America’s Charitable Capitalism Is Going Viral
thank you Adam.... Peace & Harmony! KP~

randy on How iTunes Fails Classical Music
Amazon offers a 320 kbit which is lossless, right? I don't think this is necessarily a critique of iTunes, ...

admin on VIRAL LOOP Widget
Mike: Adam is not a developer so this is a new undertaking for him. The application is based on research he ...

mike on VIRAL LOOP Widget
So, what viral apps have you created so far?

m on The Real America
Cool. This is like the cortical homunculus concept, applied to the US map, right?

Lucie on Making Social Media Scientific
The big five isn't really a theory, it is a set of factors that keep co-occurring through statistical analyses. They ...

Paul Johnson on Adventures in Wiki
True; but the same could be said of small players trying to emerge in any competitive landscape. Companies like Rock ...

Jeff on Adventures in Wiki
I think a lot of wiki-makers have traveled down the same road as me. There are thousands of wikis, but ...

Paul Johnson on Adventures in Wiki
It is a good idea. Don't give up yet! You shouldn't build your whole strategy around disaffected Wikipedians...

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Regarding Cringley's take: Sticking your fingers in Google's eyes is not like steamrolling a startup. A very public demonstration like ...


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