StudioE9 receives mention for it’s role in helping Blanket America provide 1 Million blankets to people in need though the use of social media.
Excerpt from Adam Penenberg’s article in Fast Company.
“Blanket America creates a different mechanism for charity. For every item a user buys, another is given away to someone in need. Therefore each act of consumption is also social instead of anti-social. Demand and donation become synonymous. When someone targets their needs, they are also targeting someone else’s needs.”
Read more at Fast Company.
1 RESPONSE SO FAR.
1 Karen Piazza // May 6, 2010 at 8:21 pm
thank you Adam….
Peace & Harmony!
KP~
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