NEW YORK, NY, and DUBLIN, IRELAND, Oct. 19, 2009
Viral Loop LLC, founded by Studioe9 and VIRAL LOOP author Adam L. Penenberg, today introduced an iPhone application powered by InTrade, The Leading Prediction Market. The application, the first prediction market available on the iPhone, makes it possible for InTrade users to log in to their account and make predictions (trade contracts) as to whether future events will occur or not.
This new app created by Viral Loop and powered by InTrade also works in conjunction with the Viral Loop Facebook application (”widget”) http://apps.facebook.com/viralloop that tells users how much they and their friends are worth—in dollars—to Facebook, based on their level of engagement, their friends’ level of activity, and their social “influence.”
“We are thrilled to partner with InTrade to bring this exciting new iPhone application to market and complement the Viral Loop Facebook application,” said Elizabeth Brown, co-founder of Studioe9, a leading web design and social marketing firm. “All of this springs from Adam L. Penenberg’s new book, Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves (Hyperion, Oct. 2009).”
The Viral Loop Facebook application, which functions as a proof of concept for Penenberg’s book, has been downloaded more than 8,000 times since its release four weeks ago, its user base growing by the hundreds every day.
“Offering an iPhone App extends the reach of Intrade and prediction markets generally to a larger audience. This will increase the engagement, excitement and the information quality for the benefit of all. Therefore we are delighted with this overdue development and to be working with Viral Loop,” said John Delaney, CEO of InTrade.
About Studioe9: Studioe9 is a digital studio that focuses on connecting clients to emerging communities and new technologies to enable them. Studioe9 creates websites, online video, mobile applications, social media, casual games and more. Clients have included Little Pim, Air America Radio, Office Depot, Sony-Ericsson, Cingular, Cornell University, and many others.
About Adam L. Penenberg: Adam L. Penenberg is a contributing writer to Fast Company magazine and a professor at the Arthur L. Carter Journalism Institute at New York University. His work has appeared in The New York Times, Forbes, The Economist, Mother Jones, Slate, Wired, and in many other publications. He was portrayed by actor Steve Zahn in the movie “Shattered Glass,” which told the story of Penenberg’s outing of serial fabulist Stephen Glass of The New Republic. Viral Loop is his third book.
About InTrade: InTrade allows members to transact in the most innovative, transparent and exciting way on political, financial, current and similar event futures, with Intrade members trading directly with one other. InTrade has provided data to CNBC, CNN, FOX, WSJ, FT, New York Times, 7 Federal Reserve Districts, more than 50 major universities and graduate schools in the US, the ECB, Cato, Bank of Japan, Bank of England, presidential candidates and major and boutique Wall Street firms. InTrade’s prediction market is a manifestation of the wisdom of the crowds, and its crowd-sourced predictions have been shown time and again to be accurate. “InTrade makes more accurate predictions than I have ever come across,” remarked John Stossel, former correspondent for ABC’s 20/20.
Press inquiries:
For Viral Loop, contact Elizabeth Brown of Studioe9 (elizabeth@studioe9.com)
For InTrade, contact John Delaney, john.delaney@intrade.com, www.intrade.com, Twitter: www.johndelaney.com
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