Big Ideas in a Recession

Joe Viverito of Viverito & Associates, has worked with some of the advertising industry’s greats, including Rosser Reeves and David Ogilvy. For over a decade, he has pioneered a radical branding methodology that relies on creativity, speed, and an aversion to focus groups. If Joe’s quick-thinking leads you to doubt, consider his client list, which is extraordinary: Johnson & Johnson, Pepsi, Microsoft, Citigroup, Verizon, Hershey, L’Oreal, General Mills, to name a few.

Branding is a mysterious horizon; a realm full of consultants, opaque processes, and obscene fees. In a strong economy, big clients may have patience for this, but when things get tough Joe gets (even more) busy.

Of interest to us at StudioE9 are the new services being asked of V&A. Today, the rationale driving much internet marketing is not speculation, as it was during the last recession, but cost-savings. As a result, the current climate has made economical internet branding a priority. To this end, StudioE9 and V&A have formed a strategic partnership.

Working with someone with as much experience as Joe is a real privilege. Likewise, StudioE9 brings broad and practical knowledge of the online space to V&A’s proven process. A combination of know-how and big ideas of this kind is not only rare, but altogether unobtainable except from the largest agencies. Perhaps.