For a charitable business, like StudioE9’s client and partner Blanket America, helping those in need isn’t just the right thing to do, but a brand position. Following the January earthquake in Haiti, StudioE9 recommended that Blanket America expand its domestic giving program to incorporate Haiti. After supplying 80,000 sheets through WorldVision it became clear that relief was not enough. Supplies would eventually dwindle. Haiti, the poorest country in the Western Hemisphere, needed sustainable development. Fast.

Social media proved a vehicle for unprecedented charitable outpouring immediately following the earthquake, so the challenge was to cultivate a similar interest in long term development. A mass consumer movement, driven by viral adoption, could potentially scale fast enough to meet the growing need. With this in mind, StudioE9 and Blanket America launched CHOOSE HAITI.
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StudioE9 receives mention for it’s role in helping Blanket America provide 1 Million blankets to people in need though the use of social media.

Excerpt from Adam Penenberg’s article in Fast Company.

“Blanket America creates a different mechanism for charity. For every item a user buys, another is given away to someone in need. Therefore each act of consumption is also social instead of anti-social. Demand and donation become synonymous. When someone targets their needs, they are also targeting someone else’s needs.”

Read more at Fast Company.

NEW YORK, NY, and DUBLIN, IRELAND, Oct. 19, 2009

Viral Loop LLC, founded by Studioe9 and VIRAL LOOP author Adam L. Penenberg, today introduced an iPhone application powered by InTrade, The Leading Prediction Market. The application, the first prediction market available on the iPhone, makes it possible for InTrade users to log in to their account and make predictions (trade contracts) as to whether future events will occur or not.

This new app created by Viral Loop and powered by InTrade also works in conjunction with the Viral Loop Facebook application (”widget”) http://apps.facebook.com/viralloop that tells users how much they and their friends are worth—in dollars—to Facebook, based on their level of engagement, their friends’ level of activity, and their social “influence.”

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Publisher’s Weekly, 10/5/2009

Facebook may have 300 million users, but that doesn’t mean that these social digerati are easy to reach—which explains why advertising on the so-called social Web so far has largely been a dud. So when journalist Adam Penenberg approached StudioE9 to create an online marketing campaign for his new book, Viral Loop, we recognized a unique opportunity: we would design and implement a proof of concept for his book. In essence, set out to create a viral loop around Viral Loop.

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Autumn has been busy here at StudioE9 with the launch of several campaigns and web ventures. We look forward to writing about our recent adventures in the emerging media space as soon as we get a chance to catch our breath. In the meantime, please take a moment to read recent press coverage on one of our favorite campaigns, The Viral Loop.

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It makes us happy when the hard work we put into building our client’s brand makes headlines. NYTIMES Article.

(April 30th, 2009 — New York, NY) Alanna Heiss, founder and longtime director of P.S.1 Contemporary Art Center has established a new project: Art International Radio (AIR), a Web radio station and arts center operating out of the Clocktower Gallery in Lower Manhattan. The non-profit AIR, already streaming from its site at www.ARTonAIR.org, has obtained an agreement from the New York City Department of Cultural Affairs (DCA) to assume residency in the legendary gallery space. 

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Reflections on the 2008 election by TrueCarbon.org founder Yobie Benjamin.

New Year, new President!  I am excited about the future.  My partner from Amsterdam asked me why I was so excited amidst the worst economic crisis in a generation?  Perhaps it’s the eternal optimist in me?  Not really. The last year revealed the amazing power of the Internet and its ability to effect change.  It also revealed the power of the small, the power of small acts collectively delivering the voice of change. A Facebook friend wrote an eloquent point of view not with the prose or poetry of words but with a medium that is familiar to the business elite - a Powerpoint presentation. 
Take a look at: truecarbon.org [Read more →]

Tarik O’Regan’s 2008 recording for the Harmonia Mundi label, Threshold of Night, debuted at #10 in the American Billboard chart and received two GRAMMY nominations (Best Classical Album and Best Choral Performance).

The inherent problem with the dissemination of classical music (both contemporary and historical) online is connected with two very basic issues, which, were the industry worth anywhere near its pop and rock siblings in revenue, would have been sorted out by now: duration and dynamic range. Put simply, classical music, on the whole, comes in longer ‘chunks’ during which the music is often quieter and louder (yes, believe it, Led Zeppelin fans) than its more popular counterparts.
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Joe Viverito of Viverito & Associates, has worked with some of the advertising industry’s greats, including Rosser Reeves and David Ogilvy. For over a decade, he has pioneered a radical branding methodology that relies on creativity, speed, and an aversion to focus groups. If Joe’s quick-thinking leads you to doubt, consider his client list, which is extraordinary: Johnson & Johnson, Pepsi, Microsoft, Citigroup, Verizon, Hershey, L’Oreal, General Mills, to name a few.
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